Since the birth of WordPress, which has been around since 2003, it is the most popular content management system (CMS) on the market today. It’s used by many businesses worldwide in many different industries. For bloggers, it still is the number one software within the blogging community.
There are many reasons why WordPress is so popular in the web design community, so here are a few reasons why we believe you will want to consider either switching or using a WordPress platform for your company website.
WordPress Is Search Engine Friendly
Using WordPress has many benefits but the main one is that it is search engine friendly. This is very important because if you want a website to be seen when a potential customer is searching for a business like yours, they will have a better chance at finding you, than if you were using other CMS software.
As it is easy to use, it also makes it easier to implement technical SEO techniques so that your website is fully optimised with SEO.
Also because WordPress is structured well, Google loves this. As the CMS is updated fairly frequently, Google seems to like this, and, you could get a WordPress site ranking quicker than its’ counterparts.
Google actually has been on record saying that it prefers seeing WordPress used for business sites.
WordPress Websites Are Mobile-Friendly
In the 21st century, many of the population prefer to browse through sites on our mobiles and portable devices. We are able to do this now when we are out and about. In terms of having a user-friendly website, especially for those with smaller screens, those websites will need to be responsive and have fast loading speed.
There are many websites out there that are not optimised for mobile viewing and they will not be receiving many visitors to their website because of this. This is due to slow loading times or unresponsive pages and the visitor will leave the site and look elsewhere.
There are many stunning WordPress themes available on the market today that are mobile responsive which means they are able to change how a page is displayed depending on where it can be accessed.
The viewer is then able to clearly understand your site and get the information they need.
WordPress Is Customisable and Versatile
All the businesses and or designers that run a business website on WordPress are able to create a site that is unique to you or your company. Mostly everything on the website is fully customisable and you are able to change things from the fonts to the page layout and this can be achieved all from scratch.
However, there are many themes through WordPress that you can use, should you not consider yourself as a designer, and, you can have the option to hire someone to design the website for you.
After your website is complete, then you will be able to make updates to keep the site updated which is very easy to do.
If you are considering a new website or you would like to update your current website to a mobile responsive, user-friendly website, then contact CMD Digital today!